What is Digital Marketing?
At its core, digital marketing is about connecting with potential customers where they spend their time – online. It utilizes platforms and technologies such as:
Websites: Your central online hub.
Search Engines: Google, Bing, etc.
Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.
Email: Direct communication with subscribers.
Mobile Devices: Smartphones and tablets.
Other Digital Media: Online video, display ads, text messages, etc.
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